Everyone hates marketing
Deep down most people, even professional marketers, will tell you that they are tired of the constant stream of marketing that clutters nearly every corner of our lives. And we don't really like...
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What to do when nobody "gets it"
Often when I’m talking to a new client I hear some variation of this concern, “People just don’t seem to understand what we do.” Usually the assumed marketing solution is to educate or inform people.
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Graziani Means Grateful
Although my first business was arguably a Cool Aid stand, one could say my first true entrepreneurial endeavor was a neighborhood carnival. From the inception of the idea through the execution of the...
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