Show them the ROI
Whether you are CEO, CMO, Marketing Manager, or an associate the days of marketing by impression are over. If you aren't being asked now, you soon will be expected to show the return on investment...
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The 4 most costly marketing mistakes to avoid
Marketing can be expensive, and so most businesses want to get the most possible impact out of their investment. Yet time and again many complain that they feel they just aren't seeing the ROI on...
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Doing good is good business
Whether buying a pair of Tom's shoes or seeking out LEED certified office space, American consumers and businesses alike are increasingly concerned with the ethical DNA of the companies they buy from.
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