Nobody cares if you're #1
The other day I was driving down the road listening to the radio and a car dealership claimed to be the number one Ford dealer in Ohio, or Central Ohio, or maybe the nation. Honestly, whatever they...
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Doing good is good business
Whether buying a pair of Tom's shoes or seeking out LEED certified office space, American consumers and businesses alike are increasingly concerned with the ethical DNA of the companies they buy from.
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The 5th "P"
Quite possibly since the dawn of time colleges have been teaching the four "Ps" of marketing, and I've always found this philosophy lacking. While product, promotion, price, and placement matter,...
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